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What's it called? Behind the screens : Hollywood goes hypercommercial / directors, Matt Soar, Susan Ericsson ; producer, Matt Soar ; executive producer, Sut Jhally.
Who published it? [San Francisco, California, USA] : Kanopy Streaming, 2014.
What's it like? 1 online resource (1 video file, 37 min.)
digital
video file MPEG-4 Flash
Credits Editor, Susan Ericsson ; music, Thom Monahan ; camera, Susan Ericsson . [et al.]
Helpful notes! Originally produced by Media Education Foundation in 2000.
What's it about? Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and advertising motives of studios and their owners. Featuring Oscar-nominated screenwriter Jeremy Pikser; Mark Crispin Miller; Susan Douglas; Robert McChesney, and others.
Who'd like this? Grade 9+
Higher education.
Special stuff to know! Mode of access: World Wide Web.
Helpful subjects! Advertising -- Motion pictures -- United States.
Commercialism.
Motion picture industry -- California -- Los Angeles.
Motion picture industry -- United States.
Motion pictures -- United States -- Marketing.
Product placement.
It's a special thing! Documentary films.
More people who helped! Ericsson, Susan.
Jhally, Sut.
Soar, Matt.
Kanopy (Firm)
In: Media Education Foundation Collection njcore00000000080
Special numbers! 1041502 Kanopy
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