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Who created it? Berger, Jonah, author.
What's it called? Invisible influence : the hidden forces that shape behavior / Jonah Berger.
Who published it? New York : Simon & Schuster, 2016.
Edition info! First Simon & Schuster hardcover edition.
Book Cover
Location Call No. Status
 SPANISH RIVER Nonfiction  302.13 Ber  AVAILABLE
What's it like? vi, 264 pages : illustrations ; 22 cm
Extra info! Includes bibliographical references and index.
Helpful notes! Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped.
What's in it? Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: Putting social influence to work.
What's it about? Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
Helpful subjects! Social influence.
Influence (Psychology)
Behavior modification.
Social choice.
Special numbers! 1476759693 (hardcover) $27.00
9781476759692 (hardcover) $27.00
9781476759753 (ebook)
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