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Result page:
Who created it?
Heath, Chip.
What's it called?
Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
Who published it?
New York : Random House, c2007.
Edition info!
1st ed.
Location
Call No.
Status
DOWNTOWN Nonfiction
302.13 Hea
AVAILABLE
SPANISH RIVER Nonfiction
302.13 Hea
AVAILABLE
What's it like?
291 p. ; 22 cm.
Extra info!
Includes bibliographical references (p. [259]-276) and index.
What's in it?
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
Helpful subjects!
Social psychology.
Contagion (Social psychology)
Context effects (Psychology)
More people who helped!
Heath, Dan, 1973-
Special numbers!
1400064287
9781400064281
9781400064281
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