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Who created it? Heath, Chip.
What's it called? Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
Who published it? New York : Random House, c2007.
Edition info! 1st ed.
Book Cover
Location Call No. Status
 DOWNTOWN Nonfiction  302.13 Hea  AVAILABLE
 SPANISH RIVER Nonfiction  302.13 Hea  AVAILABLE
What's it like? 291 p. ; 22 cm.
Extra info! Includes bibliographical references (p. [259]-276) and index.
What's in it? Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
Helpful subjects! Social psychology.
Contagion (Social psychology)
Context effects (Psychology)
More people who helped! Heath, Dan, 1973-
Special numbers! 1400064287
9781400064281
9781400064281
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